I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you're a small startup with limited funds, as are most of our clients. They're competing against well-known companies that have massive tricked out booths, and also...
If you’re a news and politics junkie like me, it’s been a head-spinning couple of weeks. First, a Buzzfeed article claimed that Donald Trump asked Michael Cohen to lie to Congress. Other media swarmed around the story, feeding 24 hours of breathless coverage before Team Mueller...
I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China's growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D.,...
Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer, Frank Strong, Drew Neisser, and Deb Weinstein. I also share my views (not necessarily the agency's) and...
I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. I had the privilege of writing for his Maximize Social...
[caption id="attachment_10068" align="alignright" width="300"] Drew Neisser, Founder & CEO of Renegade[/caption] I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more. In a nutshell, issues have surfaced over the past couple of years (related to...
If social media were a brand, it's one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook's troubles have been front and center. It's nothing short of mind boggling, the mischief and misdeeds that run rampant there. And...
I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery to Tech. Longtime readers know that...
Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance - and any breaches. These things are the "third rail" in technology public relations, which is my forte. Talking about it seems somewhat akin to admitting you have...
By now, content marketing has become an important part of almost every PR's arsenal. We’ve become an army of bloggers and article writers. And why not? Content is the motive force for today's noisy internet. It offers more runway to tell stories, share messages and drive...