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Author: Bob Geller

How Much is that Puff Piece in the Window?

My post What to Do When PR Hits a Paywall covered the growing number of ways PR folks get hit up for fees when working the media.  That post was seven years ago. I am writing again because the issue remains very relevant. In fact,

Saul Marquez on Building Brand with a CEO Podcast

Have you ever considered launching a CEO or executive podcast but don't know where to start? It's really not that hard, doesn't have to cost much - and you can earn real ROI without having to build a vast audience, according to our guest Saul Marquez, CEO

Interviews that Went off the Rails in 2023

The PR, Done and Doner podcast panel had fun watching and discussing famous video interview flameouts of 2023. It was a wild ride, and nice follow-up to my post about one-hit blunders, i.e. high profile figures who were felled by a single bad story

Defining PR: Top Tips, AI Tools and Takeaways

I enjoyed participating in the Defining PR roundtable on Twitter Spaces recently, which was organized and led by Stephen Karaolis, founder of Pear The Agency and AI startup PR Labs (more on this below). It was a great panel and very lively conversation about the changes

Episodes 16 & 17: ChatGPT and PR

The last two PR: Done and Doner podcasts focused on ChatGPT and AI in PR. In Episode 16, we invited a panel comprising Fusion PR account directors Mark Prindle and Diana Bost, and Stefano Pacifico, CEO and Co-founder of Epistemic AI, a company that

Episode 15: Delivering and Proving PR Value

As we look ahead to 2023, there is no better time for PR pros to resolve to do a better job delivering and proving value. I was in that frame of mind when I spoke with Renée Warren,who launched and runs We Wild Women,