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Author: Bob Geller

Fostering Startup Success at InsurTechNY

Panel 2:at InsurTechNY December Meetup: Victor Dan, Daren Moreira, Brian Gilman, Megan Protas, and David Bradford Insurtech startups and insurance carriers: they're the perfect combo.  Startups love the budgets, distribution and big brand cred of the major insurance carriers. Plus, they can hone their tech in

Overcoming Startup PR Challenges (O’Dwyer’s Piece)

Pixabay Some may assume that those who work in technology PR have similar gigs - but the assignments can vary substantially. First, almost every company is a tech company today, right?  So just adding "technology" to PR does not shed much light. Job requirements for those

He fired me and Launched my Career in Tech PR

People sometimes wonder how I started out in engineering and wound up in PR.  Something that happened recently really made an impression and brought my career journey full circle, 35 years later.  Read on to learn more, and I hope you enjoy the story! Geeking out

Webinar: Scoring Great PR for you Blockchain Venture

You Don't Need a CMO invited us to host a seminar earlier this month about PR tips for blockchain initiatives. The recorded session, called Thinking Out of the Block ran on YouTube and is also share above in this post. Chris Nicholas of the

The Art of Communication

My friend Cecilia invited me to an exhibit of artist Norman Magnusson’s work. I don’t know a lot about art despite being engaged to a wonderful artist, Sine Hjort.  But Cecilia would not steer me wrong, and she raves about Norm and his work.  Plus,

Thinking Outside the Block

Looking to launch or grow a blockchain venture?  What are the secrets to success? It’s a noisy world and a never-ending battle for the consumer’s attention.  If the average user is slammed with info and updates, just think about journalists!  They’re an especially tough crowd to

How does a Hack Differ from other PR Crises?

Fusion PR works extensively in the cyber security space.  We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions in this post, with input from our

Fusion CEO on the The No CMO Podcast

"The No CMO" Host and producer Ryan Sullivan had a far-ranging interview with Fusion PR CEO Jordan Chanofsky about PR and branding, with a special focus on blockchain and cryptocurrency offerings.

Fostering Insurtech Success at GILS 2019

I enjoyed attending the Global Insurtech Leaders Summit - Insurtech Insights in NYC last week. The event featured two days of great sessions and panels led by startup and carrier execs, and journalists and investors.Insurtechs demonstrated their wares, and it was a great forum

How to Become a Media Darling

This post originally appeared on Business2community Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition. From Pixabay So why do media latch onto