As we look ahead to 2023, there is no better time for PR pros to resolve to do a better job delivering and proving value. I was in that frame of mind when I spoke with Renée Warren,who launched and runs We Wild Women,
(This article originally appeared in O'Dywer's PR.) It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an immersive, virtual world. Yet there have been much excitement and press coverage in
At Fusion PR, we are big believers in the power of industry analyst relations. Most of our programs include an A/R track. In the world of enterprise tech, they are extremely important influencers. But how can you reap the potential benefits of engaging
I had the great pleasure of meeting Brette Goldstein when my old friend Jeffrey Koeppel introduced us a while back. He's a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Brette is a dynamo, someone who uniquely
Last month I explained the Open Spaces Marketing concept. Basically, it is about getting your customer's attention by avoiding noise and going where competitors aren't. I also shared a tip that should be especially effective for those who work in the tech sector.
Many in tech and Silicon Valley have closely watched the Theranos saga. It's kept entrepreneurs up at night wondering if the Holmes conviction spells the end of smoke and mirror pitch decks and the "fake it 'til you make it" Valley ethos? It's also caused concern
In this latest episode of our podcast, I speak with blogger @FrankStrong about the state of PR tech. He is an authority on the topic and writes extensively about it on his blog, Sword & the Script. Frank shares his insights, answering these questions and
In this episode, friend and former colleague Tina Loncaric speaks with PR,Done & Doner host Jordan Chanofsky about how to achieve success with international PR programs. Originally from Sweden, Tina began her PR career in the US at Fusion PR. Since then she has gone on
In this episode, top cybersecurity influencer Joseph Steinberg joins host Bob Geller to discuss the state of the space and how to stand out in a crowded market. We cover the following topics: Are there too many cyber tech companies? The 3 three things that will
Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. As reported in CNN. The 2021 list includes an interesting mix of words, from Gen-Z speak