Some things never seem to change in PR, despite the radically different media and info landscapes that exist today. E.g., many or most in the business still lean heavily on traditions like newswires, press releases and email pitches. When everyone's shouting from the rooftops using the
In this PR, Done & Doner episode, digital marketing consultant Neal Schaffer joined to discuss setting the social media agenda. It was great to have this long-time collaborator and friend on the podcast. We talked about Neal's new book, Digital Threads, and the importance of a
My post What to Do When PR Hits a Paywall covered the growing number of ways PR folks get hit up for fees when working the media. That post was seven years ago. I am writing again because the issue remains very relevant. In fact,
Your company has fought long and hard to climb in the search engine results. But SEO is changing, driven by AI and new ways in which we find info and answers online. Is it time to panic? How can companies prepare for the coming disruption
I had a great chat recently with Shahar Silbershatz, CEO of reputation management and analytics firm Calber. He joined the podcast to discuss the impact of executive brands on company reputation and business. That was the just the main course; the 30 minutes were crammed
Have you ever considered launching a CEO or executive podcast but don't know where to start? It's really not that hard, doesn't have to cost much - and you can earn real ROI without having to build a vast audience, according to our guest Saul Marquez, CEO
The PR, Done and Doner podcast panel had fun watching and discussing famous video interview flameouts of 2023. It was a wild ride, and nice follow-up to my post about one-hit blunders, i.e. high profile figures who were felled by a single bad story
I enjoyed chatting with Eric Yaverbaum for our podcast recently. If you don't know the name, you probably should - especially if you run in NYC PR circles. He is CEO of Ericho Communicationsâ and author of Public Relations for Dummies and Leadership Secrets of the
I enjoyed participating in the Defining PR roundtable on Twitter Spaces recently, which was organized and led by Stephen Karaolis, founder of Pear The Agency and AI startup PR Labs (more on this below). It was a great panel and very lively conversation about the changes
I am constantly searching for podcast and YouTube content to enjoy while I am out running or driving. The ones I like most are about music and true crime. Through the latter interest I discovered the Behavior Panel, a YouTube channel that analyzes the behavior