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Episode 15: Delivering and Proving PR Value

Episode 15: Delivering and Proving PR Value

As we look ahead to 2023, there is no better time for PR pros to resolve to do a better job delivering and proving value. I was in that frame of mind when I spoke with Renée Warren,who launched and runs We Wild Women, an agency that helps female entrepreneurs turn vision into impact.

Renée is a dynamo, a noted speaker, author, entrepreneur and a fellow podcaster (check out Into the Wild). It was great chatting with her. She shared tips for combining creativity with data-driven approaches that tap low and no cost tools to demonstrate PR value.

The podcast covered these topics:

  • The importance of measuring and connecting PR to business outcomes
  • Tech tools ranging from spreadsheets to commercial solutions
  • PR attribution: what it is, how to do track
  • Case studies

Thanks, Renée, for coming on the podcast and sharing your insight. Here is a link to the audio on Spotify, and you can watch the interview on Fusion PR’s YouTube channel.

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