Episode 15: Delivering and Proving PR Value
As we look ahead to 2023, there is no better time for PR pros to resolve to do a better job delivering and proving value. I was in that frame of mind when I spoke with Renée Warren,who launched and runs We Wild Women, an agency that helps female entrepreneurs turn vision into impact.
Renée is a dynamo, a noted speaker, author, entrepreneur and a fellow podcaster (check out Into the Wild). It was great chatting with her. She shared tips for combining creativity with data-driven approaches that tap low and no cost tools to demonstrate PR value.
The podcast covered these topics:
- The importance of measuring and connecting PR to business outcomes
- Tech tools ranging from spreadsheets to commercial solutions
- PR attribution: what it is, how to do track
- Case studies