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PR101

Pitch about Nothing, Post about Something

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR (at the agency where I still work today), I learned I was good at this. But key experiences along the way led me to wonder

Lin Pophal on the Changing Field of PR

I've known Lin Pophal for years through her work as a writer for eContent, HR Executive, and others; have pitched her client stories and my own thought leadership topics (I'm in her eContent story on content curation tools). Earlier this year, Lin posted a Profnet about

No one Cares about Your News – Now What? Join us on 2/23

The game is changing in marketing and PR. There's increasing competition for the customer's attention. It's difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is tougher to get the media to

PR Does Not Mean Prime Rib

 By Jordan Chanofsky, CEO Out on a Thursday night at your favorite steakhouse, should you be a meat eater, the aroma wafting from nearby plates of prime rib stirs your emotion and causes you, almost forces you, to order the same.  You probably chose that very

How to Stand Out When Landing Your PR Internship

By Alison Lee, Intern Standing out in a sea of aspiring PR professionals in today’s industry is no simple task. A resume and cover letter are no longer the only items a supervisor reviews when selecting interns. Just as the ‘internship’ has transformed over the years,

4 PR truths from Joan Rivers at IWNY13

Internet Week 2013 really brought out the fangirl in me. Joan Rivers and Fred Armisen were both satisfyingly smart and hilarious, while proving to be right at home at an event dedicated to all things webby. They both expertly spoke about the intersection of tech

Welcome to the 'Real World" Class of 2013

Time to find out what happens when people stop being polite, and start getting real: The Real World If MTV’s iconic show about a bunch of twenty-somethings thrown together and living in the ‘real world’ was really true to life – there would be a lot

It’s just not fun getting your emails ignored

Picture this scene: You’re a journalist who gets 300-600 email pitches a day, each one with an eager PR professional on the other side of the cyber wall waiting (possibly desperately waiting) for your response. There is clearly no way that you can open all

Tips for pitching broadcast media

A few weeks ago Fusionites had the good fortune of being able to pick the brain of a veteran broadcast journalist during our company wide education session. Our guest was straightforward, honest and humorous about what we were doing right and what we were doing…