Here is the third installment in my series about maximizing "secret sauce" in tech marketing.
In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I outlined steps to turn your core IP
It can go by various names. IP (short for intellectual property). Or proprietary tech. Or keys to the kingdom.
I like "secret sauce". Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart.
If "communications" or “PR” are in
First posted on Flack's Revenge
I love the band Talking Heads, and saw them for first time in college many years ago. Back then, I thought they had a cool name - but only found out that it refers to the disembodied heads of yakking
It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet.
These are the thoughts you might have, if you work in PR in the Age of Coronavirus.
People are bunkered down. No one knows for sure
They come in various flavors. The too-good-to-be-true TV spot. The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.” The endless procession of awards and articles with price tags attached.
Many PR people reflexively dismiss these and spend a lot
As we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain.
Be truth-tellers. Be great fact-checkers.
Now wait a second, I can hear you protest. That is not our job. We are paid to put the
best possible spin
I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery to Tech.
Longtime readers know that
They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It's backlight shines an eerie glow on the presenter's lower face. This is not just some an ad man (or woman). It's the sermon from the
I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. They cover the intersection of news and digital media and can be a great resource for PR pros and digital marketers. So I eagerly attended