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Fusion Blog

Cheap Trick: Great Band, Lousy B2B Growth Strategy

It's tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We've all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. So, when B2BNXT said they wanted

MWC Report: Small Companies Score Big Buzz

I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you're a small startup with limited funds, as are most of our clients.  They're competing against well-known companies that have massive tricked out booths, and also

The Urban Orbit

“We have touchdown.” 2019 accelerates an era in which space technology has been evolving. But something else is aloft.  Space tech is taking off.  Satellite technology has been advancing for many years.  But I’m seeing a shift from what we might express as ‘mission-control

Two Weeks, Two Wild Media Rides

If you’re a news and politics junkie like me, it’s been a head-spinning couple of weeks. First, a Buzzfeed article claimed that Donald Trump asked Michael Cohen to lie to Congress. Other media swarmed around the story, feeding 24 hours of breathless coverage before Team Mueller

Will AI Take Jobs from PR?

I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China's growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D.,

How to Overcome Social Media Challenges in 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer, Frank Strong, Drew Neisser, and Deb Weinstein. I also share my views (not necessarily the agency's) and