It's hard to think of anything in our lifetimes that's so taken over our lives and attentions. We're all trying to adapt, with the best minds tackling the Covid health and economic crises, and focused on getting us back to work
It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet.
These are the thoughts you might have, if you work in PR in the Age of Coronavirus.
People are bunkered down. No one knows for sure
They come in various flavors. The too-good-to-be-true TV spot. The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.” The endless procession of awards and articles with price tags attached.
Many PR people reflexively dismiss these and spend a lot
As we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain.
Be truth-tellers. Be great fact-checkers.
Now wait a second, I can hear you protest. That is not our job. We are paid to put the
best possible spin
Panel 2:at InsurTechNY December Meetup: Victor Dan, Daren Moreira, Brian Gilman, Megan Protas, and David Bradford
Insurtech startups and insurance carriers: they're the perfect combo. Startups love the budgets, distribution and big brand cred of the major insurance carriers. Plus, they can hone their tech in
Some may assume that those who work in technology PR have similar gigs - but the assignments can vary substantially.
First, almost every company is a tech company today, right? So just adding "technology" to PR does not shed much light. Job requirements for those