The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Actors breach this wall when they talk to the audience. Similarly, PR is being challenged to break through mass communications and take
First posted on Flack's Revenge
I love the band Talking Heads, and saw them for first time in college many years ago. Back then, I thought they had a cool name - but only found out that it refers to the disembodied heads of yakking
It's hard to think of anything in our lifetimes that's so taken over our lives and attentions. We're all trying to adapt, with the best minds tackling the Covid health and economic crises, and focused on getting us back to work
It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet.
These are the thoughts you might have, if you work in PR in the Age of Coronavirus.
People are bunkered down. No one knows for sure
They come in various flavors. The too-good-to-be-true TV spot. The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.” The endless procession of awards and articles with price tags attached.
Many PR people reflexively dismiss these and spend a lot
As we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain.
Be truth-tellers. Be great fact-checkers.
Now wait a second, I can hear you protest. That is not our job. We are paid to put the
best possible spin