1010data sought to grow beyond its roots in finance; however its story was getting lost. Through market analysis we helped the company find and tap new opportunities in the growing big data and cloud spaces, and repositioned 1010data as a cloud-based big data analytics provider.
The timing was good, as the company was in early and able to ride the cresting wave of cloud-delivered big data solutions. Fusion worked with key media and analysts to position 1010data as a great alternative to industry giant SAS for verticals including banking, finance and retail technology. We sought out social media influencers, and gained their endorsements and coverage.
Fusion leveraged events to maximize media results and other campaign goals, including launching its first customer event, to tremendous success. We further supported the 1010data story through content development and owned media channels.
Through these efforts 1010data moved up in analyst rankings, including Gartner’s Magic Quadrant and became a strong competitor to leader SAS.
January 5, 2017
Analytics, Big Data, Cloud, Fintech