Mellanox was well-known in high-performance computing and sought to help support growth and build valuation by creating greater visibility in business and general enterprise press. Its chip, card and system level connectivity solutions are highly technical, and they had few usable customer references. Fusion positioned the Company’s solutions as critical to key areas such as cloud computing, virtualization, Web 2.0, big data and e-commerce by carefully crafting and shaping its messaging. This approach resulted in hundreds of articles in business and target industry publications and blogs.
January 5, 2017
Data Center, HPC, Interconnect, Networking