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Case Study: Rebranding for Semantic Success

Case Study: Rebranding for Semantic Success

NTENT, originally launched as Vertical Search Works (VSW), was struggling with a brand that was tied to an outdated business model. However, the Company’s core semantic technology was poised to be a game changer for video and mobile app ads. To tap these opportunities, VSW needed to pivot its business model and brand.  The company re-emerged as NTENT, and overhauled its technology stack.  While this transition was under way, there was a lack of hard news in the pipeline. Fusion met this challenge and supported the company’s rebranding with a full range of content marketing and thought leadership efforts that built visibility and validation for its new direction.

Date

January 5, 2017

Category

Ad Tech, Industry-Specific

Tags
Ad Tech, Programmatic, Semantic, Video