Case Study: Breaking into the North American Markets

NICE Systems, an Israel-based company, specializing in customer experience, data security, and surveillance solutions wanted to expand its successful brand to North America. Fusion raised the Company’s profile here through a successful thought leadership campaign with coverage appearing in IT, security and customer experience trades, as well as top tier business media. Through the PR team’s efforts, NICE Systems earned exceptional press pieces in outlets ranging from Rolling Stone Magazine to Wall Street Journal’s radio broadcasting station.