Case Study: Strengthening position in broadband

Motorola was extending its world renown position in wireless to providing solutions to a variety of broadband challenges. Some of those included rural broadband access, wireless backhaul, mesh technologies and wireless solutions to public safety crisis. Fusion helped Motorola achieve coverage in mar media and penetrated the verticals in areas like law enforcement, public safety, airports, urban areas and many others with consistent coverage and in many cases, reoccurring bylines and sidebars. Our efforts helped build recognition and thought leadership in these