April 28, 2008
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How to Stand Out Among E-mail Overload
By: Meghan O’Hara, Account Coordinator, Fusion PR
- Use eye-catching subject lines.
- Send pitches during opportune times when you know bloggers are checking their messages.
- Add a personal touch whenever possible.
- Comment on stories on his/her blog.
- Link their blog stories to your own.
- If you spoke with the blogger, mention it in the subject line and text.
- Follow up.
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