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3 Surefire Open Spaces Marketing Tactics

Last month I explained the Open Spaces Marketing concept. Basically, it is about getting your customer's attention by avoiding noise and going where competitors aren't. I also shared a tip that should be especially effective for those who work in the tech sector.

Episode 5: How to Stand Out in Cyber Tech

In this episode, top cybersecurity influencer Joseph Steinberg joins host Bob Geller to discuss the state of the space and how to stand out in a crowded market. We cover the following topics: Are there too many cyber tech companies? The 3 three things that will

Robin Schaffer on Maximizing Analyst Relations

It was a while since I last checked in with Robin Schaffer, when I saw on LinkedIn that she'd just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems. She managed analyst relations there,

The Art of Communication

My friend Cecilia invited me to an exhibit of artist Norman Magnusson’s work. I don’t know a lot about art despite being engaged to a wonderful artist, Sine Hjort.  But Cecilia would not steer me wrong, and she raves about Norm and his work.  Plus,

How to Become a Media Darling

This post originally appeared on Business2community Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition. From Pixabay So why do media latch onto

Cover Your Assets to Win in PR

We are often asked what it takes to succeed in PR, and about the client effort required. They're great questions; the second part acknowledges shared responsibility. Image by Gerd Altmann from Pixabay I've found that most just want great results, they’re not trying to milk an agency.  But PR newbies

How to Build a Fintech Startup

Last week I wrote about growth tactics for B2Bs. This week I am following up with a post on how to build a fintech, based on a panel discussion I attended at Betaworks Studios in New York. Amanda Moskowitz of Stacklist, a directory of business

MWC Report: Small Companies Score Big Buzz

I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you're a small startup with limited funds, as are most of our clients.  They're competing against well-known companies that have massive tricked out booths, and also

The Urban Orbit

“We have touchdown.” 2019 accelerates an era in which space technology has been evolving. But something else is aloft.  Space tech is taking off.  Satellite technology has been advancing for many years.  But I’m seeing a shift from what we might express as ‘mission-control

Two Weeks, Two Wild Media Rides

If you’re a news and politics junkie like me, it’s been a head-spinning couple of weeks. First, a Buzzfeed article claimed that Donald Trump asked Michael Cohen to lie to Congress. Other media swarmed around the story, feeding 24 hours of breathless coverage before Team Mueller