It was a while since I last checked in with Robin Schaffer, when I saw on LinkedIn that she'd just published a book: Analysts on Analyst Relations.
We know Robin from our work on former client NICE Systems. She managed analyst relations there,
My friend Cecilia invited me to an exhibit of artist Norman Magnusson’s work. I don’t know a lot about art despite being engaged to a wonderful artist, Sine Hjort. But Cecilia would not steer me wrong, and she raves about Norm and his work. Plus,
This post originally appeared on Business2community
Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition.
why do media latch onto
are often asked what it takes to succeed in PR, and about the client effort
required. They're great questions; the second part acknowledges
Image by Gerd Altmann from Pixabay
found that most just want great results, they’re not trying to milk an
agency. But PR newbies
Last week I wrote about growth tactics for B2Bs. This week I am following up with a post on how to build a fintech, based on a panel discussion I attended at Betaworks Studios in New York.
Amanda Moskowitz of Stacklist, a directory of business
I am often asked by clients how to build trade show buzz and
It can be especially challenging when you're a small startup with limited funds, as are most of our clients. They're competing against well-known companies that have massive tricked out booths, and also
“We have touchdown.” 2019 accelerates an era in which space technology has been evolving. But something else is aloft. Space tech is taking off. Satellite technology has been advancing for many years. But I’m seeing a shift from what we might express as ‘mission-control
If you’re a news and politics junkie like me, it’s been a head-spinning couple of weeks.
First, a Buzzfeed article
claimed that Donald Trump asked Michael Cohen to lie to Congress. Other
media swarmed around the story, feeding 24 hours of breathless coverage
before Team Mueller
I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China's growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared).
They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D.,
Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer, Frank Strong, Drew Neisser, and Deb Weinstein. I also share my views (not necessarily the agency's) and