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The Art of Communication

My friend Cecilia invited me to an exhibit of artist Norman Magnusson’s work. I don’t know a lot about art despite being engaged to a wonderful artist, Sine Hjort.  But Cecilia would not steer me wrong, and she raves about Norm and his work.  Plus,

How to Become a Media Darling

This post originally appeared on Business2community Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition. From Pixabay So why do media latch onto

Cover Your Assets to Win in PR

We are often asked what it takes to succeed in PR, and about the client effort required. They're great questions; the second part acknowledges shared responsibility. Image by Gerd Altmann from Pixabay I've found that most just want great results, they’re not trying to milk an agency.  But PR newbies

How to Build a Fintech Startup

Last week I wrote about growth tactics for B2Bs. This week I am following up with a post on how to build a fintech, based on a panel discussion I attended at Betaworks Studios in New York. Amanda Moskowitz of Stacklist, a directory of business

MWC Report: Small Companies Score Big Buzz

I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you're a small startup with limited funds, as are most of our clients.  They're competing against well-known companies that have massive tricked out booths, and also

The Urban Orbit

“We have touchdown.” 2019 accelerates an era in which space technology has been evolving. But something else is aloft.  Space tech is taking off.  Satellite technology has been advancing for many years.  But I’m seeing a shift from what we might express as ‘mission-control

Two Weeks, Two Wild Media Rides

If you’re a news and politics junkie like me, it’s been a head-spinning couple of weeks. First, a Buzzfeed article claimed that Donald Trump asked Michael Cohen to lie to Congress. Other media swarmed around the story, feeding 24 hours of breathless coverage before Team Mueller

Will AI Take Jobs from PR?

I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China's growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D.,

How to Overcome Social Media Challenges in 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer, Frank Strong, Drew Neisser, and Deb Weinstein. I also share my views (not necessarily the agency's) and

See You at Social Tools Summit Next Week

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. It is the third time I am participating, and am thrilled that Neal Schaffer and Brian Mahony invited me back