What's in Your Twitter Toolkit?
By: Frank Fay, Account Executive, Fusion PR (@frankfay)
The benefits of Twitter to PR pros and journalists alike are limitless. However harnessing the power of Twitter has proven a little more difficult in such a diverse, somewhat disorganized, online community. It seems that everywhere you look, someone is coming out with a new tool that helps you search, post, follow trends or even locate specific groups of individuals (i.e. media, TV characters, or influencers).
Here are five great tools that help me to wade through the Twitter sea.
Twellow – Dubbed the “Twitter Yellow Pages” this site is a great way to find basically anyone. This online directory of who’s who, can help you find reporters who you work with regularly, or help find new contacts. Try searching by beat, i.e., tech reporter or browse through their categories.
“Media People Using Twitter” – Great website listing everyone in media who are currently using Twitter. Hit CTRL+F to find a specific reporter or browse through the directory to see what each is posting about.
TweetScan – Great resource for staying on top of client news. Many times Twitter users will post something before any news outlet knows about it. Staying on top of it can now be easier by receiving relevant tweets in your email on a daily or weekly basis.
Mr. Tweet – Although currently under renovation, the site analyzes your network and interests and then recommends new people who you may want to follow. Great for staying on top of industry news as well as finding new contacts, Mr. Tweet is your personal assistant in finding new friends.
TwitterFall – This site pushes trending Tweets directly to their site. Simply click to see the top trends being tweeted live, or set up your own search terms to see what people are saying. It also makes a great screen saver.
These are just a few of the hundreds of useful Twitter tools. Feel free to share some of yours!
P.S. If you’d like, feel free to “Tweet This” by clicking the link below!