Blurring the Lines: Pogue, Snow Leopards and conflicts of interest
New York Times tech columnist, David Pogue has been under fire because he seemingly had a conflict of interest by giving Apple’s new OS, Snow Leopard, a glowing review, while at the same time writing a book about the Apple’s Snow Leopard OS.
As print journalism continues to lose influence, more and more print journalists are looking for additional revenue streams, in some cases finding more success outside of newspapers. (Clark Hoyt, the Times’ public editor has a phenomenal read on this whole situation. He cites a number of other Times reporters who bank on additional projects outside the purview of the Times, but the paper has painted itself into a corner because it can’t deprive its readers of their reporters expertise, nor ask the reporters to give up their outside interests as the New York Times needs the publicity.)
As the lines continue to blur, it will be interesting to see how the traditional media handles these conflicts, which will no doubt increase in frequency in the next few years. Will they ignore these conflicts, adopt a new code of ethics or draw a line in the sand?