Why Care about Fonts
Sr. Account Executive
One day on Facebook I got one of those little quizzes entitled, “What font are you?” I took the quiz with great trepidation, anxious with the fear that the result would be Arial or Comic Sans Serif (God forbid!). Luckily, I was able to sigh a breath of relief as I ended up being Helvetica.
“What’s the big deal,” one could ask. For most, the answer would be nothing. To many, however, the answer is everything since the choice of a font can say much about a person, brand or company. E.g., when opening up a Word document in some versions of MS Office, the default font is Times New Roman and in Outlook, Arial. To many design people this would mean “boring” and “safe.” I have yet to see a large company or even a small start up use either as the typeface for their logo, Web site or campaign. When developing marketing materials here at Fusion PR, we are careful to avoid either font.
When choosing or purchasing a font, the most important things to keep in mind are legibility, message and context. It may not seem like a big deal, but in reality, it says a lot.