Episode 2: “Playing Bigger,” with Kevin Maney
On Episode 2 Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joins me to discuss how tech companies can achieve market leadership.
It’s a noisy and competitive word in technology. How to stand apart? It gets down to creating and owning a category. Kevin will offer learnings based on his many years working as a consultant, top journalist and co-author of Play Bigger.
We also get into PR tactics, explore what tech marketing can learn from infomercials, and how to reinvent the press release.