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Campaign Analysis

How does a Hack Differ from other PR Crises?

Fusion PR works extensively in the cyber security space.  We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions in this post, with input from our

Cheap Trick: Great Band, Lousy B2B Growth Strategy

It's tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We've all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. So, when B2BNXT said they wanted

Too Left Tweet: Brands Get Political at their Peril

via GIPHY The term "coffee break" took on new meaning this week as right-wingers smashed their Keurigs with baseball bats (the above GIF shows Jordan Klepper of The Opposition doing the same, as a spoof). The backlash came when Keurig and others tweeted about pulling ads from