Episode 7: PR Tech Roundup, with Frank Strong
In this latest episode of our podcast, I speak with blogger @FrankStrong about the state of PR tech. He is an authority on the topic and writes extensively about it on his blog, Sword & the Script. Frank shares his insights, answering these questions and others.
- The state of PR tech: Is it still lagging ad and martech?
- What tech tools should the typical agency or internal PR team have in their quiver?
- What is the point of all this tech, anyway?
- Point solutions vs. suites, incumbents vs. startups
- Has AI made a big impact?
- Why does blogging make you a better PR pro?
Thanks, Frank for coming on the podcast and sharing your exeprtise!