Some things never seem to change in PR, despite the radically different media and info landscapes that exist today. E.g., many or most in the business still lean heavily on traditions like newswires, press releases and email pitches. When everyone's shouting from the rooftops using the
In this PR, Done & Doner episode, digital marketing consultant Neal Schaffer joined to discuss setting the social media agenda. It was great to have this long-time collaborator and friend on the podcast. We talked about Neal's new book, Digital Threads, and the importance of a
I had a great chat recently with Shahar Silbershatz, CEO of reputation management and analytics firm Calber. He joined the podcast to discuss the impact of executive brands on company reputation and business. That was the just the main course; the 30 minutes were crammed
Have you ever considered launching a CEO or executive podcast but don't know where to start? It's really not that hard, doesn't have to cost much - and you can earn real ROI without having to build a vast audience, according to our guest Saul Marquez, CEO
At Fusion PR, we are big believers in the power of industry analyst relations. Most of our programs include an A/R track. In the world of enterprise tech, they are extremely important influencers. But how can you reap the potential benefits of engaging
I had the great pleasure of meeting Brette Goldstein when my old friend Jeffrey Koeppel introduced us a while back. He's a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Brette is a dynamo, someone who uniquely
Many in tech and Silicon Valley have closely watched the Theranos saga. It's kept entrepreneurs up at night wondering if the Holmes conviction spells the end of smoke and mirror pitch decks and the "fake it 'til you make it" Valley ethos? It's also caused concern
In this latest episode of our podcast, I speak with blogger @FrankStrong about the state of PR tech. He is an authority on the topic and writes extensively about it on his blog, Sword & the Script. Frank shares his insights, answering these questions and
In this episode, friend and former colleague Tina Loncaric speaks with PR,Done & Doner host Jordan Chanofsky about how to achieve success with international PR programs. Originally from Sweden, Tina began her PR career in the US at Fusion PR. Since then she has gone on