Links of the trade

By The Fusion Reading Committee

There are many websites floating around the Internet that can be helpful to PR and tech professionals. It’s only a matter of time that they’re found and utilized. Like an Easy Bake Oven, we’ve made it easy for you. Weeding through all the sites we found, it was difficult to agree on the top five that we’d recommend, but we managed.

For a list of all the key websites for major media, Assignment Editor is the place to go. This site offers valuable help that all PR persons need to expedite and streamline their research. This site not only has media, but is akin to an almanac.

Have you ever wondered how much traffic is directed to the blog you’re interested in pitching, or how many people go to a print publication’s website? Well, now there’s a way to track and prioritize the importance of beneficial websites and blogs. Alexa, originally founded as a search site (for websites), more recently has been utilized as a site information platform. They have a strong database of information about sites that include statistics, related links and more. To access these pages, simply type the URL of any site into the Alexa Search box. The information is broken down by multiple categories and ranks (by site traffic) almost every site on the internet, and is updated daily.

WhatIs.com is a great resource for individuals who need their technological words defined. Constantly updated, it contains over 4,500 individual encyclopedic definition/topics, a number of “Fast Reference” pages and learning tools. Especially pertinent in the technology PR field, this website is an excellent place to go when you’re unsure what your client is talking about.

Here’s an oldie but goodie, Technorati presents citizen media [blogs, videos, vlogs, podcasts, photos, games, etc…] in an organized manner. This is one of the most revolutionary tools the web has seen, as blogs have become the new op-editorial fixation. Especially, with the ever changing climate of the web, this website helps people who are unsure about blogs find the ones they feel most comfortable reading and/ or commenting about.

Finally welcome to The World Clock. Often enough, PR professionals have to deal with clients, customers, analysts, press, etc…in different time zones but at the same time. So, it’s important to know what time people are available to conduct a mutually beneficial call. For example, there are places in the U.S. that don’t acknowledge the Daylight Savings Time. At all points across the globe, when you ask what time it is, you’ll get several different answers. With The World Clock, your fears, worries, and counting on your fingers are over.

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