Tips on Getting Started with Social Media

Bob Geller
SVP

I’ve written a series of posts recently that give advice about how companies can get started with social media. I summarize the topics below, and provide links to the full posts.

My post Is ROI Overrated? questioned the need to prove ROI in the early stages and advised against getting too caught up in planning paralysis.

In Don’t Become Social Media Roadkill in Your Organization, I said that one needs to take a methodical approach and set the right expectations.

Yesterdays’ topic, Getting Started with Social Media, offered specific advice in terms of:

  • Defining success
  • Defining scope
  • Where to start
  • Levels of participation and commitment
  • Low cost, high return areas
  • Getting the greater team and organization involved
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