Avoid Under Communicating with Clients

I saw a post on a blog that caught my attention. Although the blog is about sales training, the title of the post (If Your Client Doesn’t Know What You’re Doing, You aren’t Doing Anything) seems equally applicable to the world of PR.

Here is an excerpt:

No call means you are doing nothing to help your client (even if you are).

There are a lot more words in the story, but that line kind of says it all.

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