A rally from NIMBY to YIMBY
By Giles Taylor, Intern (@gilescatherine)
While doing my daily research for our green client, I started to see how more and more companies are trying to find ways to go green and I can’t help a feeling of excitement whenever I see that another company announces their green efforts. It was this jolt of excitement that made me realize how much I enjoy working on our green account and how much I would like to go into green PR. The last several days, I have been focusing on reading more green articles in the news and have been trying to learn more about the green industry.
Recently, I came across an article on treehugger.com about how the medals at the Vancouver Winter Olympics were made out of recycled circuit boards. Also, the torch traveled via canoe and an electric scooter with zero emissions. Even the Olympics are going green! Check out this article to read more about it http://www.treehugger.com/files/2010/02/winter-olympics-green.php.
On a more serious note, I realized how drastic the need is for green PR professionals. Although we are seeing a lot of companies jump on the green bandwagon, we are still seeing a lot of negative responses to the sometimes not-so-glamorous appearance of renewable energy facilities.
Treehugger.com mentions “Not In My Backyard (NIMBY)” which is a rally to show homeowners negative feelings towards facilities such as solar and wind farms. Now more then ever, we need to begin efforts to help people understand not only the importance of these facilities but how beneficial they are to homeowners. As I grow in the PR profession I hope to become one of the people who inspire a “Yes In My Backyard (YIMBY)” culture in the US and around the world.