Interesting Poll Reveals Influence of PR
This just in, interesting results of a poll that I saw reported on Ragan’s PR Daily:
A new poll suggests that journalists are increasingly relying on social media for their sources, but it’s still not as influential as PR.
Oriella PR Network polled nearly 500 journalists, and learned that 47 percent are using Twitter (up from 33 percent a year ago) and 35 percent are using Facebook as a source (up from 25 percent a year ago).
Still, social media isn’t the first thing they’re going to—only 4 percent said they use Twitter, Facebook, or blogs as their first source in researching a story.
The No. 1 resource that journalists in this study are using for sourcing was PR agencies, with a whopping 62 percent.