October 19, 2011
In
Public Relations, Uncategorized
PR Strategy: The Most Important Question You can Ask
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I find that PR is often too focused on tactics. It is much better, instead, for tactics to flow from a plan that is anchored by a well-thought- out strategy.
This post on B2B Voices was inspired by Mark Cendella, Founder and CEO of The Ladders; it describes the one key question that is important to ask when focusing on strategy.
Reference: The Most Important Question You Can Ask
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