PR Strategy: The Most Important Question You can Ask

PR Strategy: The Most Important Question You can Ask

I find that PR is often too focused on tactics.  It is much better, instead, for tactics to flow from a plan that is anchored by a well-thought- out strategy.

This post on B2B Voices was inspired by Mark Cendella, Founder and CEO of The Ladders; it describes the one key question that is important to ask when focusing on strategy.