March 18, 2014
In
Public Relations, Uncategorized
My Storify Wrap of Economist Big Rethink
Big Rethink Panel on Content Marketing
Economist Big Rethink Redux
Economist Big Rethink Redux
I had the pleasure of attending The Economist’s Big Rethink conference in NY last week as a member of the media, after my friend Judy Gombita pulled some strings.
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Most of our clients are tech startups; the
conference offered a CMO-level view of changes that are rocking the worlds of marketing and digital media. It let me see how the “big boys” do these things. Here were some of the highlights, including my live tweets. -
@tmuellernyc Taking the stage, talking about @spritzinc @EconInsights #BigRethink pic.twitter.com/3VkmvDRfih -
How do we deliver content with value? Start with what fascinates people & demonstrate expertise – Amanda MacKenzie #CMO @Aviva #bigrethink -
RT @christalago: Would you pay for Ad free Twitter? If not, do you know the trade you’re making with your data? #BigRethink -
Digital, gaming & Wechat used by @Amway in China #BigRethink @TheIdeasEconomy pic.twitter.com/RSu7FVrf9z -
Most overused word at #BigRethink “authentic” -
I am in coffee heaven Coffee Connector from Singapore #BigRethink pic.twitter.com/0vaeF61Oqr -
Survey of #BigRethink audience: coolest thing brands can do on social: respond directly to user comments and tweets
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Make sure @rgeller you listen to @terryoinfluence recent (@cbcradio) show on Viral Videos BEFORE it goes behind the paywall…. #BigRethink -
This one @rgeller: (e.g. @WestJet Miracle featured in new @terryoinfluence recent show) VIRAL VIDEOS http://ow.ly/uqXwR #BigRethink
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