Pull Readers in with a Striking Image
Cross-posted on Flack’s Revenge
“Dig, if you will, the picture…” Prince
“Every picture tells a story, don’t it?” Rod Stewart
“All I’ve got is a photograph…” Def Leppard
If my musical tastes seem dated (and say something about my age), you might think that the pop artists of the 70s and 80s were singing to today’s content marketers. Pictures are increasingly the visual headline that draw in and engage readers.
Images Stand Out in a Crowded Media Marketplace
Content marketing is growing as more and more marketers jump on board. This adds to the din and makes it difficult to stand out. In a crowded media landscape, brands need to work harder to break through.. “Just write a great headline to reel them in!” goes the standard advice.
However in a sea of tweets, amidst an abundance of great content, an eye-catching image can trump a catchy headline. And, as images increasingly compete for attention too, using the right one can make all the difference in the world.
Selfies have taken center stage in visual content marketing. I say much more about this in my post that ran this week on the Getty Images Curve blog.
The post explains more about the use of images and short videos in content marketing – why they work, and how to find and choose the right image.