Social Tools Summit Wrap
I attended and really enjoyed the Social Tools Summit in Boston earlier this week. Neal Schaffer and Brian Mahony produced a great event; kudos to both, and thanks again for inviting me to speak there.
The day was chock full of discussions and helpful information about the many aspects of social media marketing – it covered challenges, best practices, and yes – tools. If you like social media and tech, as I do, it was like being a kid in a candy store.
An added bonus was that I got the chance to hang out with (and in some cases, meet for the first time) people I knew from my days writing for Maximize Social Business – like Joe Ruiz, Debbie Miller, and of course Neal.
I also met many very nice new people, including Frog’s Leap Winery social wiz Natalie Barnard, who was kind enough to share this photo of the session I moderated.
Although some complain that there are too many tools, and it is hard to understand and navigate all the options, that is exactly why I found the day to be so useful. I learned about new ones, and was able to kick the tires of some that I was curious about during the speed demo portion of the event.
I also jotted down notes of tools that were recommended by speakers. I list below a few that struck my interest (a more complete list can be found in Alan Belniak’s List.ly post).
- AhaBooks, AhaAmplifier – Mitchell Levy of THINKAha (and fellow MSB alum) was on my panel; they offer social-media enabled ebooks, and tools to amplify thought leadership.
- Traackr – Katie Paterson was on my panel too, their service is the go-to option when it comes to social influencer relationship management.
- Oktopost – I had the pleasure of meeting and speaking with the founder and CEO, Daniel Kushner – Oktopost is a great option for comprehensive B2B social media marketing and management – many of our clients could benefit.
- SimplyMeasured – Great system for cross-channel analytics; they took one of the top awards there.
- Here’s a cool hack / feature someone mentioned; you can use Commun.it with Buffer (which I use and love) to curate content and tweet to multiple Twitter accounts.
- Other tools mentioned in the session:
- Trendspottr Signal, platform for social listening and curation; I use and love Trendspottr
- Cyfe – I use this social dashboard, one of the panelists mentioned that it can be used to create content calendars.
- Meddle.IT enables each employee be a content creator
- In a similar vein, EveryoneSocial gives your team social media advocacy tools
- Ditto – Deep learning, discovery of image content
- Visual content and design tools including Canva, PicMonkey and PostCreator
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