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PR Tech

He fired me and Launched my Career in Tech PR

People sometimes wonder how I started out in engineering and wound up in PR.  Something that happened recently really made an impression and brought my career journey full circle, 35 years later.  Read on to learn more, and I hope you enjoy the story! Geeking out

Cheap Trick: Great Band, Lousy B2B Growth Strategy

It's tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We've all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. So, when B2BNXT said they wanted

Four Big Ideas that Can Transform Your PR

They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It's backlight shines an eerie glow on the presenter's lower face. This is not just some an ad man (or woman). It's the sermon from the

Interview with Benedict Nicholson of NewsWhip

In my last post, I explained that social media data can be used to bolster PR efforts. E.g., knowing that KDnuggets scores higher than the NY Times for social media engagements about machine learning can be a big deal if you work in that space

How Stone Temple Kills it with B2B Marketing Videos

https://www.youtube.com/watch?v=_7s2xT-xtWo I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back.  Then, I met Mark Traphagen, who participated in my panel on branding and

Your Greatest Foe on Social Media – How to Fight Back

Who's your biggest foe on social media?  Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company.  To truly understand who's beating you out,

Facebook Redefines News. PR will Never be the Same

Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede, not lead, and about the reverse triangle approach to news writing. We know what a byline is, and are constantly on the hunt

What to do when PR hits a Pay Wall

PR folks know the feeling. You put a press release over the wire - and then duck. Not necessarily because of all the press inquiries that come in (wouldn't that be great)? You duck to avoid the flood of offers from pay-to-play opportunities. Each one needs

3 Ways to Blow out Influencer Marketing Results

When looking for the right influencers, it's tempting to focus on the big fish, the ones with huge followings. Most think that size matters (as I've pointed out, influence is not just a number). Then again, much has been said about the benefits of targeting micro-influencers