The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Actors breach this wall when they talk to the audience. Similarly, PR is being challenged to break through mass communications and take
People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope you enjoy the story!
It's tough to launch and grow a successful business, and tempting to look for shortcuts.
And why not? We've all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones.
So, when B2BNXT said they wanted
I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. I had the privilege of writing for his Maximize Social
They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It's backlight shines an eerie glow on the presenter's lower face. This is not just some an ad man (or woman). It's the sermon from the
In my last post, I explained that social media data can be used to bolster PR efforts. E.g., knowing that KDnuggets scores higher than the NY Times for social media engagements about machine learning can be a big deal if you work in that space
I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Then, I met Mark Traphagen, who participated in my panel on branding and
Who's your biggest foe on social media? Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing?
Actually, if you are in B2B tech marketing, your biggest competitor is not any single company. To truly understand who's beating you out,
Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede, not lead, and about the reverse triangle approach to news writing. We know what a byline is, and are constantly on the hunt
PR folks know the feeling. You put a press release over the wire - and then duck.
Not necessarily because of all the press inquiries that come in (wouldn't that be great)? You duck to avoid the flood of offers from pay-to-play opportunities. Each one needs