Best Email Day? Wednesday
By Tara Settembre, Account Manager, L.A.
Ever wonder if there’s actually a good day to send email? As it turns out there is. A recent report by eROI indicated that click rates were higher on Wednesdays, followed by Thursdays and Mondays.
eROI also looked at time-of-day email statistics and wrote: “We see spikes bookending the work day with a noticeable spike around lunchtime. Specifically,11am and 4pm scored the highest marks for business hour read rates and click through rates.”
The full eROI paper may be obtained at this website, but you have to enter your email and name though to download it.