Gaining Online Visibility for your Blog Posts and News
By Bob Geller, SVP
Most PR people are familiar with the term “Send & Pray.” As a profession, we have learned to do better than simply blasting out press materials and praying that someone, anyone will cover the news.
But how well do these tactics translate to the online and social media worlds? How do you maximize online visibility for blog posts and other online content?
In my post today on Flack’s Revenge today, I cover a number of techniques for transcending what I call “Post and Pray” syndrome.
– Making sure the content is SEO optimized
– Making sure your blog supports pinging
– Using Web analytics to track results
– Fine tuning approach based on analysis
You can read the full article here