Who Is Steve Adman?
By: Bennie Sham, Account Coordinator, Fusion PR
No one is more diligent researching high-profiled people who have skeletons in their closets than ‘the public.’ As ‘Client 9’ becomes yesterday’s news, (actually still wondering the identity of clients 1-8) another politician’s dirty laundry has surfaced (thanks, Governor Paterson). While life is never as dramatic, or fun, for most of us, there are still rules.
Obviously – if you plan on cheating, don’t get caught.
Second, when researching, make sure it’s thorough… and, of course, accurate.
There’s nothing worse than having wrong and embarrassingly inaccurate information. If you’re looking to make yourself memorable, stupid mistakes can definitely help you get there. Although many of us are reliant upon vendor services to reduce the hassle of tedious searching, such programs are not always updated.
We’re living in an age where information is available in an instant, so why not make the most of it? While these programs are a great place to begin, it is important to diversify and use different methods.
It is essential to stay informed with current industry news and probable that the reporter you pitched three weeks ago is no longer covering the same topic. In an industry where people switch jobs more often than politicians switch viewpoints, it’s absolutely vital to keep yourself up-to-date on who’s covering what.
So while you swear by the oh-so-trustworthy resources you’ve been using for the past few years, it’s time to move out of that box and accept that it’s not always the best method.