Google’s New Privacy Settings – What does it mean for us?
By Amanda Pecora, Intern
What does it mean for the average user?
Why the change?
Google once had over 60 different, individual policies and this creates one integrated policy that according to them is clearer and more distinct. Google has been stressing that it is not being creepy or invasive, but instead promoting an individualistic feel. Supposedly, not only the advertisements we see, but what we search will be targeted to our tastes as well. The lengthy policy basically gives an overview of what data is being collected and why.
Why people are so upset?
After reading through the lengthy policy, it seems to me that Larry Page is right and SO FAR this doesn’t seem to affect users as deeply as people are saying. I believe its main purpose is so Google and their advertisers can target consumers’ specific tastes. Television stations have been taking the same approach based on shows we watch for the past few years as well. Even though I am not all too concerned with these changes, it is necessary to restrict the amount of information you let strangers know, especially since the Internet is such easy access. I have included a few tips to help keep as much personal information off the Internet as possible…
- Enable a private browsing mode. This way your history won’t be tracked or stored and you can keep any unwanted information off Google’s grid.
- Disable automatic password. Even though I have to admit I love eliminating the step of typing in a password all the time, this is just another way Google and other unwanted sources can access your information without trying. It’s such a simple way to make sure you aren’t allowing unwanted entry into your email, YouTube or Google+ account.
- If you are really worried about these privacy settings, switch up your search engines. There are plenty out there to use. Ixquick is an example of a search engine that takes pride in being extremely private.