January 16, 2009 In Uncategorized
Who Wrote the Infamous Ketchum/FedEx Email?
By, Suzanne McGee, Account Director
Many of you have seen the Ketchum/FedEx saga that is unfolding as a result of some Twitter posts from a Ketchum employee that negatively portrayed Memphis – hometown to FedEx, a client of Ketchum’s. Apparently an unnamed FedEx employee fired off a very unhappy email calling out this exec and questioning Ketchum’s whole account with FedEx. (If you haven’t read it, it’s posted on Shankman’s blog: shankman.com)
While many are already posting their position on the matter, it’s interesting to note that the blog post calls out the accused, but not the accuser. We don’t know what position this person holds or what their personal bias is.
All we “know” from a third-party e-mail chain is that this person is very angry and someone (maybe not even the original author) found a way to trumpet this dissatisfaction to the entire world via the Internet. However, this well written piece is making the rounds on the Internet, but with no source or indication of authorship, never mind questions from PR peers about its veracity.
It’ll be interesting to see if this story changes once we know this person’s identity. Let’s get the whole story and then weigh in on the matter. Wouldn’t you want people to do that if you were in the Ketchum employee’s shoes?