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It is not just about mastering the changing world of earned media, although that is key part (and
By now, content marketing has become an important part of almost every PR's arsenal. We’ve become an army of bloggers and article writers.
And why not? Content is the motive force for today's noisy internet. It offers more runway to tell stories, share messages and drive
I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership.
It is the third time I am participating, and am thrilled that Neal Schaffer and Brian Mahony invited me back
My post 3 ways to Blow out Influencer Marketing Results explained how network science can identify strategically placed influencers, the ones who can spread your message far and wide. The post was inspired by Kelsey Liebert's Moz article about creating the Majority Illusion, and Gilad