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NY Tech

Thinking Outside the Block

Looking to launch or grow a blockchain venture?  What are the secrets to success? It’s a noisy world and a never-ending battle for the consumer’s attention.  If the average user is slammed with info and updates, just think about journalists!  They’re an especially tough crowd to

Startup PR Myths Busted, via NY Tech Meetup

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics. It’s a noisy list, and the

How NOT to pitch TechCrunch your ICO

I attended the ICORating Investment Summit in New York last week.  It was a day of great sessions and panels featuring journalists, investors and those behind successful ICOs. One session I was especially interested in was John Biggs' talk on marketing. He is a veteran tech

Your Greatest Foe on Social Media – How to Fight Back

Who's your biggest foe on social media?  Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company.  To truly understand who's beating you out,

Hot Startups Join Axis Innovation at NYSE

I enjoyed last year's Axis Innovation NYSE event, which showcased hot Israeli startups and also included a visit to the floor at the opening bell (you can read more about it here). So when Axis CEO Ed Frank invited me back, I quickly said yes,

Jennifer Johnson Schools on PR and Positioning at NYETM

I attended and really enjoyed last week's NY Enterprise Tech Meetup, which focused on marketing. Jennifer Johnson, the keynote speaker, was a real dynamo. Her bio on the NYETM agenda said: Jennifer is CMO of Tenable,  was formerly CMO of Tanium, a Partner at a16z,

My Take on the Fake News Debate

I attended the Daily News Innovation Lab's session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there's a solution to the fake news problem. Some very smart people from the worlds of media, business, and technology made great arguments

News, PR and lies, Damned lies.

I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a lawyer. They discussed the problem that has come to be called “Fake News." You can read about the session and see a YouTube video of the