By Christina Roman, Intern
So now you’re in Public Relations and you have all the basics down, so what happens when there is a crisis? All companies and public figures are susceptible to a crisis and you, as a PR expert, should know how to handle
As any seasoned PR professional will tell you, our job is not always as glamorous as some people think.
Crisis management, or crisis communications, is one of the most important and complex components of PR. An agency or PR executive’s entire career can be summed up
By: Stephen Andrews, Vice President, Fusion PRIt’s hard to know where to even start with this one. Talk about damage to a brand in the most extreme way I think I’ve ever witnessed in nearly 20 years in this business. I suppose we should