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Author: Fusion Staff

Tumblr: The Yahoo! Acquisition and Beyond

By Mitch Cavender, Intern Since its creation in 2007, Tumblr has accumulated a diverse user-base that uses the platform for myriad of purposes.  Hipsters, angsty teens, social justice champions, fandom shippers, and everything in between have learned to call the blue-backgrounded blogging site home, as it

PR Then & Now: Has It Really Changed?

by Alison Lee, Intern Within the past decade, PR experienced an extreme makeover. From blogs to smartphone apps, the exponential ascendancy of new media tools has gone as far as to replace hardcopy feedback with social media surveys, and T.V. with YouTube. Despite the transformation, has PR

How to Stand Out When Landing Your PR Internship

By Alison Lee, Intern Standing out in a sea of aspiring PR professionals in today’s industry is no simple task. A resume and cover letter are no longer the only items a supervisor reviews when selecting interns. Just as the ‘internship’ has transformed over the years,

You can’t beat a movement

  By David Worthington Abercrombie & Fitch CEO Mike Jeffries has apologized for comments that some say disparaged young people who don’t fall within his company’s desired customer demographic: skinny cool kids. It came too late and smacked of insincerity. Jeffries has been embroiled in controversy ever since

4 PR truths from Joan Rivers at IWNY13

Internet Week 2013 really brought out the fangirl in me. Joan Rivers and Fred Armisen were both satisfyingly smart and hilarious, while proving to be right at home at an event dedicated to all things webby. They both expertly spoke about the intersection of tech

Welcome to the 'Real World" Class of 2013

Time to find out what happens when people stop being polite, and start getting real: The Real World If MTV’s iconic show about a bunch of twenty-somethings thrown together and living in the ‘real world’ was really true to life – there would be a lot

Lamenting a Dying Career

Written by Mark Prindle   I couldn’t help but be curious when Yahoo! flashed the headline “Dying Careers You Should Avoid,” so I clicked on the link to read of such no-longer-in-demand positions as ‘Desktop Publisher,’ ‘Semiconductor Processor’ and ‘Auto Insurance Appraiser.’  And there it was –

It’s just not fun getting your emails ignored

Picture this scene: You’re a journalist who gets 300-600 email pitches a day, each one with an eager PR professional on the other side of the cyber wall waiting (possibly desperately waiting) for your response. There is clearly no way that you can open all

What’s Next for Facebook?

By Nicole Santos, Intern Gone are the days when logging onto Facebook was simply a leisure activity, maybe out of boredom, or maybe during down time. Now, logging onto Facebook isn’t even a question anymore. It’s part of daily lifestyle. Scrolling through your news feed is