Here is the third installment in my series about maximizing "secret sauce" in tech marketing.
In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I outlined steps to turn your core IP
They come in various flavors. The too-good-to-be-true TV spot. The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.” The endless procession of awards and articles with price tags attached.
Many PR people reflexively dismiss these and spend a lot
Looking to launch or grow a blockchain venture? What are the secrets to success?
It’s a noisy world and a never-ending battle for the consumer’s attention. If the average user is slammed with info and updates, just think about journalists! They’re an especially tough crowd to
It's tough to launch and grow a successful business, and tempting to look for shortcuts.
And why not? We've all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones.
So, when B2BNXT said they wanted
By now, content marketing has become an important part of almost every PR's arsenal. We’ve become an army of bloggers and article writers.
And why not? Content is the motive force for today's noisy internet. It offers more runway to tell stories, share messages and drive
They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It's backlight shines an eerie glow on the presenter's lower face. This is not just some an ad man (or woman). It's the sermon from the
I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country.
Each place was more awe-inspiring than the last. But Jerusalem really stood out, for its history, mix of cultures and religions, and sheer beauty. The Old City must be
The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics.
It’s a noisy list, and the
I attended the ICORating Investment Summit in New York last week. It was a day of great sessions and panels featuring journalists, investors and those behind successful ICOs.
One session I was especially interested in was John Biggs' talk on marketing. He is a veteran tech
I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Then, I met Mark Traphagen, who participated in my panel on branding and