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Case Study: Building a Brand in Data-driven Threat Detection

Fusion introduced ThetaRay to the US market as a data-driven cybersecurity vendor for IT networks and critical infrastructure.  We significantly raised the company’s profile through feature stories and thought leadership commentary in the security trade publications and business media.  Fusion then helped extend ThetaRay’s positioning

Case Study: Breaking into the North American Markets

NICE Systems, an Israel-based company, specializing in customer experience, data security, and surveillance solutions wanted to expand its successful brand to North America. Fusion raised the Company’s profile here through a successful thought leadership campaign with coverage appearing in IT, security and customer experience trades,