Title Image


Case Study: Pivoting a Major Brand

Fusion helped Amdocs expand its positioning from being known as the leader in BSS/OSS for telecom and network operators to also include customer experience innovation.  The company had long been established as the number one player in billing, but it actually had been providing far

Case Study: Breaking into the North American Markets

NICE Systems, an Israel-based company, specializing in customer experience, data security, and surveillance solutions wanted to expand its successful brand to North America. Fusion raised the Company’s profile here through a successful thought leadership campaign with coverage appearing in IT, security and customer experience trades,