By, Stephen Andrews, SVP, Fusion NY (@stevebandrews)
I admit it, I have a thing for messaging. Crafting and even more importantly testing these wonderful examples of creative thought against, well reality has become a bit of a guilty pleasure. The true test of any message is
By: Stephen Andrews, SVP, Fusion PR (@stevebandrews)Messaging, messaging, messaging. It all comes down to messaging. I rant and rant, and yet it’s like Twitter. I feel like I’m screaming into an abyss of voices and chaos where no one can get beyond their own petty
By, Stephen Andrews, Vice President, Fusion PR (@stevebandrews)It’s a curse, I see messaging everywhere and I simply cannot resist turning it over and over in my mind, looking for inconsistencies, for ways to improve and tighten and most importantly to see if the increasingly fragmented
By: Stephen Andrews, VP, Fusion PR As the highly contested nomination for the Democratic candidate continues with only a few states remaining and super delegates waiting to weigh-in, once again we see the political debate in a downward spiral. Obama