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Pitch or Silence the Phones?

My colleague Bob Geller's post, Hypocrisy Rampant in When not to Pitch a Story, focused on outreach to reporters during sensitive news periods, like the one earlier this week with the announcement of Bin Laden’s death. It’s not always easy to determine the appropriateness of a topic

The Pope and PR?

By: Lisa Langsdorf, Director, Fusion PR In PR, a complete image overhaul can take time, but that’s not to say that it’s impossible. For Pope Benedict XVI, his recent tour in the US seemed purposed to solidify his vision for the Catholic Church while