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outreach Tag

Are You Leaving Out An Important Media Outlet?

By: Suzanne McGee, Account Director, Fusion PR (@mcgeepr)While many are bemoaning the death of print or questioning the value of TV, they have missed one important outlet that is rapidly growing: National Public Radio. It is not only expanding its listenership, it is using a

HARO Sea Change for PR

By: Suzanne McGee, Account Director, Fusion PRIn case you've been working too hard, been on vacation or happen to live in a cave, you are missing out on a sea change in PR.What is it? It's Peter Shankman's Help A Reporter Out listing and outreach.

Pitching the Big Wigs: What to say in your 7 seconds

By: Talia Andrews, Sr. Account Manager, Fusion PRAh…building relationships with the big guys… a task that every PR professional has been intimidated by at some point in their career. Will you get hung up on? Yes. Will you get insulted? That depends…but most likely. Will