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Tech PR

From “Secret Sauce” to Market Leadership

Here is the third installment in my series about maximizing "secret sauce" in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I outlined steps to turn your core IP

From Secret Sauce to PR Confection in 4 Steps

In my last post I explained the history and significance of secret sauce, or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, "secret sauce" underpins a solution or component.  This almost magical ingredient has given

Secret Sauce: What it is, and How to Apply for Best PR Results

It can go by various names.  IP (short for intellectual property). Or proprietary tech. Or keys to the kingdom.   I like "secret sauce".   Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. If "communications" or “PR” are in

Tesla PR Crash & Burn

Pixabay The EV blog  Electrek broke the news last week that Tesla is dissolving its PR department.  Editor-in-chief  Fred Lambert's story covered journalists' growing frustrations with the comms team leading up to its shutdown. He wrote: Electrek can confirm that Tesla has dissolved its PR department — technically becoming

Breaking Down PR’s Fourth Wall with ABM

The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set).  Actors breach this wall when they talk to the audience.  Similarly, PR is being challenged to break through mass communications and take

Overcoming Startup PR Challenges (O’Dwyer’s Piece)

Pixabay Some may assume that those who work in technology PR have similar gigs - but the assignments can vary substantially. First, almost every company is a tech company today, right?  So just adding "technology" to PR does not shed much light. Job requirements for those

He fired me and Launched my Career in Tech PR

People sometimes wonder how I started out in engineering and wound up in PR.  Something that happened recently really made an impression and brought my career journey full circle, 35 years later.  Read on to learn more, and I hope you enjoy the story! Geeking out

Cheap Trick: Great Band, Lousy B2B Growth Strategy

It's tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We've all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. So, when B2BNXT said they wanted

What Lies ahead in Social Media Marketing?

If social media were a brand, it's one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook's troubles have been front and center. It's nothing short of mind boggling, the mischief and misdeeds that run rampant there. And