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Tech PR

Overcoming Startup PR Challenges (O’Dwyer’s Piece)

Pixabay Some may assume that those who work in technology PR have similar gigs - but the assignments can vary substantially. First, almost every company is a tech company today, right?  So just adding "technology" to PR does not shed much light. Job requirements for those

He fired me and Launched my Career in Tech PR

People sometimes wonder how I started out in engineering and wound up in PR.  Something that happened recently really made an impression and brought my career journey full circle, 35 years later.  Read on to learn more, and I hope you enjoy the story! Geeking out

Cheap Trick: Great Band, Lousy B2B Growth Strategy

It's tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We've all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. So, when B2BNXT said they wanted

What Lies ahead in Social Media Marketing?

If social media were a brand, it's one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook's troubles have been front and center. It's nothing short of mind boggling, the mischief and misdeeds that run rampant there. And

FUD 2.0 and the State of PR Ethics

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery to Tech. Longtime readers know that

We’ve been hacked! Call the Press!

Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance - and any breaches. These things are the "third rail" in technology public relations, which is my forte. Talking about it seems somewhat akin to admitting you have

End of Media Relations – or a new Beginning?

By now, content marketing has become an important part of almost every PR's arsenal.  We’ve become an army of bloggers and article writers. And why not? Content is the motive force for today's noisy internet.  It offers more runway to tell stories, share messages and drive

A Brief View as a Vigitrust Advisory Board Panelist

Dublin-based Vigitrust provides solutions that help businesses comply with regulations in an increasingly complex global economy.  I recently participated in their annual advisory board symposium on compliance and cyber in Dublin.  The timing could not have been better for covering topics like blockchain, crypto and

Building Bridges to Media and the World in Jerusalem

I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last. But Jerusalem really stood out, for its history, mix of cultures and religions, and sheer beauty. The Old City must be