I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. I had the privilege of writing for his Maximize Social...
If social media were a brand, it's one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook's troubles have been front and center. It's nothing short of mind boggling, the mischief and misdeeds that run rampant there. And...
I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery to Tech. Longtime readers know that...
Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance - and any breaches. These things are the "third rail" in technology public relations, which is my forte. Talking about it seems somewhat akin to admitting you have...
By now, content marketing has become an important part of almost every PR's arsenal. We’ve become an army of bloggers and article writers. And why not? Content is the motive force for today's noisy internet. It offers more runway to tell stories, share messages and drive...
Dublin-based Vigitrust provides solutions that help businesses comply with regulations in an increasingly complex global economy. I recently participated in their annual advisory board symposium on compliance and cyber in Dublin. The timing could not have been better for covering topics like blockchain, crypto and...
[caption id="attachment_7440" align="alignright" width="426"] Addressing the JVP meetup with Pnina Ben Ami[/caption] I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last. But Jerusalem really stood out, for its history, mix of...
Tech PR is usually not about life or death issues. Yes, we do start revolutions - but with a small “r”. Governments aren’t toppled, or blood spilled from our work. The field of cybersecurity technology is a different animal, however. It can bring the cloaks, daggers...
The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics. It’s a noisy list, and the...
I attended the ICORating Investment Summit in New York last week. It was a day of great sessions and panels featuring journalists, investors and those behind successful ICOs. One session I was especially interested in was John Biggs' talk on marketing. He is a veteran tech...