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Public Relations Tag

December 14, 2006

When Opportunity Knocks, Be Careful How Far You Open the Door

By Rachael Kitchen, Account Specialist, LA I recently approached a popular broadcast show regarding a giveaway opportunity for my client, and, much to my delight, the producer was interested, promising both high level exposure and celebrity endorsement pending our sizable product

By Fusion Staff
December 11, 2006

Holiday Pitching – Or Maybe Not…

By Suzanne McGee, Senior Account Manager New York We've all heard about journalists griping over bad pitches. A security reporter from Dark Reading complains about a company using the holidays as a springboard for pitching in his article, “Smells Like

By Fusion Staff
December 8, 2006

Phone Battle XVI

By Alex Witherow, Account Manager, D.C. The door is closed. Strange, loud noises are coming from within. What is this brute that is being battled from the depths of Fusion DC’s office? Screaming ensues from behind

By Fusion Staff
December 4, 2006

PR and Reputation, It’s Time to Take a Stand!

By Kristine Nalbone, Account Coordinator, NY In the modern world of on-demand and instant gratification, it is extremely hard to please people, especially when it’s part of your job description. According to Wikipedia, Public Relations is “the art of managing

By Fusion Staff
November 29, 2006

Tales From The Dark Side

By Robert Brumfield, Account Manager, D.C. So in my first couple of weeks here, this jerk journalist just hung up on me, screaming something about how he told me not to call him until X company had something to say

By Fusion Staff
November 7, 2006

The Web 2.0 Press Release: An Oxymoron?

By Bob Geller, Senior Vice President, NY2006 marks the 100th anniversary of the press release, according to Businesswire. Some say it is time for a change. Is a "Web 2.0 press release" the wave of the future in PR?A number of agencies have recently announced

By Fusion Staff
November 1, 2006

Digital Hollywood Fodder: the future of TV

By: Tara Settembre, Account Manager, LAWith the continued success of YouTube and with NBC and ABC launching broadband video players where viewers can watch full episodes of hit TV shows on the internet, it appears that technology is just beginning to demonstrate the new ways

By Fusion Staff
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