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crisis communications Tag

PR in a Pandemic: Top Tips

It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered down. No one knows for sure

Crisis Management – Not Always A Bad Thing

As any seasoned PR professional will tell you, our job is not always as glamorous as some people think. Crisis management, or crisis communications, is one of the most important and complex components of PR.  An agency or PR executive’s entire career can be summed up

As the Domino's Fall

By: Stephen Andrews, Vice President, Fusion PRIt’s hard to know where to even start with this one. Talk about damage to a brand in the most extreme way I think I’ve ever witnessed in nearly 20 years in this business. I suppose we should