Some things never seem to change in PR, despite the radically different media and info landscapes that exist today. E.g., many or most in the business still lean heavily on traditions like newswires, press releases and email pitches. When everyone's shouting from the rooftops using the
They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It's backlight shines an eerie glow on the presenter's lower face. This is not just some an ad man (or woman). It's the sermon from the
I wrote on Flack's Revenge yesterday about the literary publicity stunt; although the phrase might sound like an oxymoron, it is about the art of publicity and promotion as applied to bookselling. The post also referred to a media tour circa 440 BC, if you can
Not quite the publicity you want to sell records.
The Jersey Shore cast better start up any business they can dream of before their fifteen minutes is up.