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Publicity Tag

Shake up Your PR with Creativity & Big Ideas

Some things never seem to change in PR, despite the radically different media and info landscapes that exist today. E.g., many or most in the business still lean heavily on traditions like newswires, press releases and email pitches. When everyone's shouting from the rooftops using the

Four Big Ideas that Can Transform Your PR

They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It's backlight shines an eerie glow on the presenter's lower face. This is not just some an ad man (or woman). It's the sermon from the

First Ever Media Tour, 440 BC?

I wrote on Flack's RevengeĀ  yesterday about the literary publicity stunt; although the phrase might sound like an oxymoron, it is about the art of publicity and promotion as applied to bookselling. The post also referred to a media tour circa 440 BC, if you can