Fusion Public Relations

Pitch about Nothing, Post about Something

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR (at the agency where I still work today), I learned I was good at this. But key experiences along the way led me to wonder...

ICOs, the new Press Release for a Blockchain World

Crowdfunding burst onto the scene years ago giving startups a way to not only raise money but also build buzz. I wrote that platforms like Kickstarter were the new tech PR press release. Now another form of crowdfunding is rising to prominence. ICOs (initial coin offering)...

Fixing Tech’s Image Problem

I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are). But if it were, I'd say there's a problem. Namely I am getting tired of all the articles slamming the...

Lin Pophal on the Changing Field of PR

I've known Lin Pophal for years through her work as a writer for eContent, HR Executive, and others; have pitched her client stories and my own thought leadership topics (I'm in her eContent story on content curation tools). Earlier this year, Lin posted a Profnet about...

How Stone Temple Kills it with B2B Marketing Videos

https://www.youtube.com/watch?v=_7s2xT-xtWo I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back.  Then, I met Mark Traphagen, who participated in my panel on branding and...

Too Left Tweet: Brands Get Political at their Peril

via GIPHY The term "coffee break" took on new meaning this week as right-wingers smashed their Keurigs with baseball bats (the above GIF shows Jordan Klepper of The Opposition doing the same, as a spoof). The backlash came when Keurig and others tweeted about pulling ads from...

Social Tools Summit 2017 Boston

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media. The field...

See You at Social Tools Summit Next Week

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. It is the third time I am participating, and am thrilled that Neal Schaffer and Brian Mahony invited me back...

The Success of Failure

When and How to Fail in 4 Easy Steps   Some people seem to do almost nothing wrong. These are the fair-haired children whose mistakes are seen as great learning experiences and blunders are written off as humorous folly.  Bill Gates was infamous for the “little green...