AdTech NY 2016 Wrap

I attended AdTech last week, which featured a great lineup of keynotes and panels and over 100 vendors. It seems like there's never enough time at big shows to check out everything (Fusion PR is one stop away on the 7 subway line, too close to keep...

9to5 Blogging Impresario Seth Weintraub Chimes in

[caption id="attachment_1181" align="alignright" width="374"] Seth in Paris[/caption] I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week. My friend Adam Rothberg arranged an intro after informing me that the head of the "9to5" empire (including 9to5Mac, Google and Toys) lives in our...

Top IT News Picks of New York Tech

Originally posted on Flack's Revenge Someone posted the question "HELP! What are the top sites where you get IT news?" on the NY Tech Meetup mailing list last week. This prompted a frenzied exchange of emails. I chimed in, and followed the conversation with great interest. Why...

Lessons in Tech Branding from Rock Icons

Inspiration can come from funny places - if you are in tech marketing, perhaps you'll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection I am a big fan of podcasts, and like listening to them...

Huffington Goes Viral with Data Science – You can Too

Cross posted on Hack the Feed My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship, and Platforms as Publishers: 6 Key Takeaways for Brands). They reported the experiences...

Your Digital Footprint

By: Christina Ho, Intern Instagram is used by five times as many people that did in 2013. However, people are posting fewer photos on Instagram according to The Information. Nevertheless, this worrisome trend doesn’t mean that Instagram’s overall popularity is slowing down. Instagram has grown from...

Israeli Startups Join Axis Innovation at NYSE

I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE.  It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening bell ceremony. Axis is an advisory...

Buzzword Bakeoff – Which are the Most Hyped Tech Terms?

Although we use lots of buzzwords in the tech industry, we don't often consider how and why. My story in MarketingProfs examines their importance and role. It drills down on Big Data and compares related hype to other buzzed-about topics, like IoT and Virtual Reality. Is...