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Social Media

February 24, 2016

Social Media Week NY Seminar Wrap

If you are in PR or marketing, it is probably a familiar feeling.  You have some great news or content to promote - but it is really tough these days to get anyone to care.  Our Social Media Week New York seminar yesterday addressed the challenges and

By Bob Geller
February 10, 2016

No one Cares about Your News – Now What? Join us on 2/23

The game is changing in marketing and PR. There's increasing competition for the customer's attention. It's difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is tougher to get the media to

By Bob Geller
January 14, 2016

HBR Covers the Death of a B2B Salesman – and Media Relations

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also some great takeaways for marketing (it's

By Bob Geller
December 10, 2015

CUNY Meetup Showcases Journalism Startups

If you work in PR, it is good to keep an eye on the world of media innovation.  You don't want to be the last to hear about the up and comers - e.g. the next BuzzFeed or Vice.   Some journalism startups aim to breathe

By Bob Geller
November 12, 2015

Singles’ Day on Chinese Social Media

This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo, a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com, Reuters and the New York Times. The post is about Singles Day (11/11), which started

By Bob Geller
February 4, 2015

Find and Fill Open Spaces to Connect with Customers

While watching my kids play soccer years ago, I often heard the coach yell "Open Spaces! Pass to space!" The instructions might not make sense, but on the playing field they were obvious: the coach was imploring the team to pass the ball to an area

By Bob Geller
January 28, 2015

Secret to Creativity? Ditch the Phone! Get Bored!

Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity.  It should especially be of interest to people in creative and info-driven fields

By Bob Geller
October 2, 2014

NewCo New York Kickoff Event

I attended the NewCo New York kickoff event on Tuesday evening. It was a great opportunity to network with like-minded bloggers, journalists, marketers and entrepreneurs and hear from top tech influencers. As NewCo co-founder John Battelle (the search wonk and tech influencer who launched Industry Standard

By Bob Geller
June 9, 2014

Learning with Twitter

By Victoria Perlak (Intern) Twitter is an invaluable tool to the public relations industry, as well as great way to connect with both friends and strangers. But this social media platform has also become a learning tool, a way for college students to actively engage in

By Fusion Intern
February 26, 2014

Autoposting Tips from 3 Experts

Note: This post is an excerpt from my content marketing column on Maximize Social Business I have a confession to make. I am an autoposter. Why is this so tough to admit? Auto posting is controversial because it can result in spam if you’re not careful. Social

By Bob Geller
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